Campaigns Deployed
FPT Long Chau
- Conduct an overview market research for pharmacy chains: market scale, detailed product structure, trends in opening stores in each geographic area
- Overview the enterprise: SWOT, business model and operation, direction.
- Analyze strategies and transform thinking, apply Digital Kaizen method
- Business model: product experience strategy, store layout, sales policy, human resources recruitment, technology application and digital transformation
- FPT Long Chau became the most popular keyword on social media from September to November 2021, with 36.75% market share.
- Collaborating with VnExpress: CSR program “Long Chau Sẻ Chia” (Long Chau Shares) supported people during the new normal period and participated in the “Túi thuốc F0” (F0 Medicine Bag) campaign, which helped the pharmacy chain lead in terms of discussion volume and rank second in positive sentiment index.
- With 1896 posts in 3 months, nearly twice as many as Pharmacity and An Khang, FPT Long Chau is the brand with the most and regular campaigns deployed.
- FPT Long Chau became the most popular keyword on social media from September to November 2021, with 36.75% market share.
- Collaborating with VnExpress: CSR program “Long Chau Sẻ Chia” (Long Chau Shares) supported people during the new normal period and participated in the “Túi thuốc F0” (F0 Medicine Bag) campaign, which helped the pharmacy chain lead in terms of discussion volume and rank second in positive sentiment index.
- With 1896 posts in 3 months, nearly twice as many as Pharmacity and An Khang, FPT Long Chau is the brand with the most and regular campaigns deployed.
CVI Pharma
General Market Information:
• Vietnam’s cosmetics market is estimated to be worth over $7 billion.
• It is estimated that the Vietnamese cosmetics market will grow at a CAGR of 8.1% in the next 5 years.
• The market is dominated by foreign players such as L’Oreal, Unilever,…
General CVI Cosmetic:
• CVI Cosmetic is a Vietnamese brand that specializes in natural and organic products.
• Its products are sold in many stores throughout the country.
• It has gained a loyal customer base due to its commitment to quality and natural ingredients.
• CVI Cosmetic has been successful in leveraging its natural and organic positioning to differentiate itself from other players in the market.
• It has also used social media marketing and celebrity endorsements to build its brand awareness.
• The company has also adopted a multi-channel approach by selling its products both online and in stores.
- CVI has achieved a total revenue of over 7 billion VND across its product lines on e-commerce platforms, with 5 billion VND coming from Shopee and 2.1 billion VND from Tiki.
- The success of our product Curmargold has been a major contributor to our financial gains. In just over a year since its launch, CVI Pharma has not only recouped its initial investment, but has also begun to generate profits.
- Curmagold alone has brought in nearly 150 billion VND in annual revenue for CVI Pharma. This impressive performance speaks to the quality and popularity of our product among consumers.
Footstep Vacations
- Footsteps Vacations is a new brand that is not well-known in the market. Customers are more likely to choose well-established brands over new ones, and FV needs to make an effort to build its brand reputation. Previously focusing on outbound means that the company has limited customer base. The company needs to find ways to expand its customer data to the current target market. The business is facing fierce competition from other well-established competitors in the tourism industry. It needs to differentiate and provide unique value propositions to attract customers.
- Build a comprehensive brand-building strategy for Footsteps Vacations. This will include creating brand awareness through targeted advertising campaigns, creating engaging content on social media platforms, and collaborating with influencers and travel bloggers to promote the brand. Improve brand positioning and increase market share.
- Expand the customer base by leveraging strengths from the old, well-established and reputable brand. This may include introducing new travel packages and destinations, targeting niche markets, and building partnerships with other travel companies. This helps the business create initial leverage and advantages in the future while addressing customer data issues.
- Create unique value propositions by providing personalized travel experiences, special customer service, and innovative travel technology solutions. This will differentiate FV from its competing rivals and help FV stand out in a crowded market. The result helps create USPs and quickly establish the position of a new brand.
- The event was attended by a large number of partners, including airlines and small to medium-sized travel companies, as well as potential customers who were friends, colleagues of the director, and other potential guests.
- The event was a great success, helping FV to introduce its new brand to the public and attract customers who were eager to book their first tour with us.
- The positive feedback and interest generated from the event have been invaluable in promoting our brand and expanding our customer base.
IDR.Skin Cosmeceuticals
- Direct recruitment, training, management, and supervision of marketing department personnel.
Conduct market research to gain insights into competitors, target customers, target markets, customer pain points, and customer insights. - Advise the board of directors on product design, customer segmentation, brand identity, marketing strategies, and marketing costs.
- Directly manage and organize events, including scripting, video and image production, event content, and technology to increase revenue and improve customer experience.
Develop a content strategy in stages, manage the company’s media pages, optimize SEO, and identify keywords on Google. - Optimize website, SEO, Facebook, and YouTube channel from images to videos.
- Direct and strategize B2B Facebook ads.
- Managed a 12- 15 marketers in team, developed and implemented digital marketing, content marketing, and SEO campaigns, resulting in a 300% increase in website visits and optimized marketing costs.
- Developed and implemented a marketing strategy, resulting in a 150% increase in website traffic and 100% coverage of industry keywords on all media channels.
Organized and conducted several successful events, resulting in increased brand exposure and a 50% increase in sales compared to previous events.
GMAS - Labor
We lack experience in the cruise tourism industry and are unfamiliar with CTI procedures. In addition, we need to recruit crew members with the necessary skills and qualifications, and ensure compliance with international maritime laws and regulations.
Through networking and collaboration with industry experts, we will conduct thorough research and gain a deeper understanding of the cruise tourism industry and CTI procedures. This will enable us to develop a comprehensive project plan and execute it effectively.
We will create a detailed job description for each position, set clear standards and requirements, and conduct rigorous training and screening programs to ensure that all members have the necessary skills and qualifications for their positions.
We will have a comprehensive understanding of international maritime laws and regulations and ensure that all aspects of the recruitment, selection, and deployment processes comply with these laws.
Successful cooperation with CTI and smooth launch of a new area of expertise – providing personnel for luxury cruise ships, bringing stable revenue to the business.
Our highly skilled and competent crew members will meet the needs and expectations of CTI customers and the cruise tourism industry.
Compliance with all international maritime laws and regulations will enhance GMAS’s reputation in the industry and increase customer satisfaction.
What to offer
Other Activities
Buyer Persona
Demographics Interest analysis, Pain points Textual analysis, Personality analysis Market trends, dynamics, and opportunities
Branding Strategy
Marketing plan & strategy Target audience & Demographic segmentation of your target market Tailor-made marketing plans for each stratum
Market Research
Detailed and segmented market sizing /TAM, SAM, SOM In-depth market trends, growth rates, innovations, and opportunities Customer insights, Data Visualizations
Social Media Manager
Setup & optimize your SM accounts Creating new strategies and competitor analysis Hashtags research, Increase your Brand Awareness Organic growth
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